Kinetic Typography | Promotional Video

Kinetic Videos – Better Conversions – More Interest

For any of you that need a better reason to use Kinetic Videos for your promotions and viral media (apart from the fact that they look really cool), think of Channel 4 and the kinetic landscape to logo changes, how many times have you managed to look away. After Channel 4 started these kinetic landscapes, they were able to charge more for their advertising than any other UK TV Channel, as people were not channel flipping, they had to stop and stare!

Another recent success is Fords all new kinetic design, made to make the cars look like they were moving when parked up, and it works, I hate Fords, (hate is probably too strong a word, lets say i am not a fan), and I can’t help myself but like the new designs, and I do mean all of them!

Even dancing is kinetic, running, sports, you name it, most people are more interested in something that moves than something that remains stationary, just like cats when they see something move, we are drawn to kinetic videos.

So the next time you are preparing a presentation, or promotional video, think Kinetic, and the chances are your viewers and potential audiences, will not be able to look away!

The video above was created by Kip, who also deals in Website Design and Graphic Design